Parasail
The leading staking solution
of AI and DePIN
Roles
Product Design
UX/UI Design
Visual/Brand Design
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Timeframe
09/2023-Present
What is Parasail?
Parasail is the leading staking solution provider for AI and DePIN, trusted by $100M+ in TVL and integrated with 20+ major DePIN projects, blockchains, and DeFi protocols. Backed by leading DePIN investors, Parasail is building trust and driving adoption for AI and DePIN projects through its innovative staking solutions.
Landing Page
For the landing page narrative, our goal is to ensure that both users and investors clearly understand who we are and what we do. To achieve this, we’ve structured the page into several key sections, prioritized based on user concerns:
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1. Logo, tagline, and headers highlighting our key features.
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2. Earning with DePIN rewards explained alongside a delegate button for easy action.
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3.Our DePIN protocol with a "Contact Us" CTA button for inquiries.
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4.How Parasail works, providing a clear overview of our platform's functionality.
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5.Partners list, showcasing the organizations we collaborate with.
To make things even clearer, I’ve drawn all the diagrams to help with better understanding.
Sail Points-Incentivize users to delegate assets
Sail Points incentivize users to delegate their assets by offering rewards and benefits tied to participation. This system encourages active involvement which creates a mutually beneficial ecosystem where users can maximize their returns while supporting the platform’s growth and stability.
Marketing Contents
In addition to product design, I was responsible for designing visuals for marketing campaigns. I‘ve also experimented with AI tools like MidJourney to generate diverse visual effects.
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We also participated in several DePIN events, and I independently designed swags such as shirts and caps.
Reflection
Working on the Parasail project has been a journey of continuously pushing my limits and deepening my understanding of both product and design. From visual storytelling to the core functionalities of the product, I have honed my skills and strengthened my commitment to human-centered design. This experience enhanced my professional growth and reinforced my belief in creating meaningful, user-focused solutions.